Social Marketing Dominates

Web traffic stats for December 2007 indicate that ‘social marketing’ is the top gaining market share influencer for the Month.

Here’s the really big news... OfficeMax led the consumer goods category with 15.3 million unique visitors, up 170% from the previous month, with much of the growth generated by their social marketing site ElfYourSelf.com. By employing web 2.0 social marketing strategies OfficeMax launched to the top-gaining property position for the month and literally blew away the competition capturing almost ½ of all the consumer goods related web traffic... Nearly 1 in 10 US Internet Users clicked on OfficeMax in December!

I don’t know about you but, to me, this is far more than just impressive. After all, we’re looking at the entire consumer goods category and we are seeing the entire category dominated by office supplies, at Christmas no less. OfficeMax understands that if you feed the search engines well they will feed you better. Right now the big search engines certainly have an appetite for social network content and OfficeMax cashed in big because of it. "Uncle Frank, 12 reams of copy paper... wow, just what I wanted".

The second news for December was that, of the newest winners being named in the 50 top web properties most of them got their through social network marketing.

How do you get top ranking on Google?

Search engines must feed and what they want most is current, relevant, keyword rich content (CRC). So what do you do? Leverage your understanding of the power of social networks and feed the big search engines CRC. Feed them more of what they want and the search engines will feed you.

Our Secret Sauce... Use key-word rich social networking marketing, ample quality links, and content submission scripting to create a buzz that the large search engines simply can not ignore. Feed ‘em what they want and they will feed you... In a Very Big Way.

Caution: Many SEO firms will get you banned by Google. The old black box strategies and tricks no longer work and will likely get you thrown off the search engine completely. Google bots are constantly searching for CRC and when they find it they look for all of the typical tricks that SEO pros have been using for years... if Google thinks you are playing games you will be banned and all of your hard work will go right down the drain.

Web site promotion is a form of public relations... it is art far more than science. My goal is to create a campaign that grows beyond its self, a campaign that multiplies and extends beyond my efforts... that’s what I call buzz.

The newest secret weapon for web domination is social network marketing. Social networking and web 2.0 get the job done and you do not have to use risky ban-likely tricks.

Using social network web 2.0 marketing in conjunction with effective site optimization, submission scripting, and appropriate linking, many of our clients are landing on the front page within 90 days.

Shameless promotion. Yes, you could try to do all of this wizardry yourself and spend an enormous amount of time and perhaps never get the results you want... it’s all about results isn’t it? Versus you could simple call me and learn for yourself how easy and affordable top organic Google ranking can be.

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Larry Farris, BS, NLP, is a White House trained public relations, sales psychology, and internet marketing consultant. He can be reached by phone at 480-993-5513.