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How Big Is Google Anyway? |
Most of us know that front page top ranking on Google is the big prize. But just how big is it anyway?
According to Comsource, a leading internet data provider, for the US in the month of December, 2007, "Google Sites remained the top search property with 5.6 billion core searches... representing a 58.4 percent share of the search market... Yahoo! Sites ranked second with 22.9 percent, followed by Microsoft Sites (9.8 percent), Time Warner Network (4.6 percent), and Ask Network (4.3 percent)."
Before I lose you at blah, blah, blah... Here are some pictures.
| Total December 07 Searches US Only in MM | % of Google | Google as a Multiple | |
| 5,651 | 100.00% | 1.00 | |
| Yahoo! | 2,326 | 41.16% | 2.43 |
| YouTube | 1,514 | 26.79% | 3.73 |
| Microsoft Sites | 963 | 17.04% | 5.87 |
| MSN-Windows Live | 927 | 16.40% | 6.10 |
| Time Warner Network | 784 | 13.87% | 7.21 |
| AOL | 434 | 7.68% | 13.02 |
| MapQuest/All Other | 350 | 6.19% | 16.15 |
| eBay | 508 | 8.99% | 11.12 |
| Ask Network | 416 | 7.36% | 13.58 |
| Ask.com | 238 | 4.21% | 23.74 |
| Fox Interactive Media | 350 | 6.19% | 16.15 |
| MySpace | 342 | 6.05% | 16.52 |
| Craigslist.org | 220 | 3.89% | 25.69 |
| Amazon Sites | 215 | 3.80% | 26.28 |
| Facebook.com | 102 | 1.80% | 55.40 |
| US Human Population | 301 | 5.33% | 18.77 |
By comparison then, US Google is 2.43 times bigger than Yahoo, 11 times bigger than eBay, 26 times bigger than Amazon, and 18 times bigger than the whole US Population! And yes, Bigger IS Better.
What does all this mean to you and your internet marketing?
- You must be found organically on Google, Yahoo, and MSN or you might as well put your sign up on Mars... because no one will find you.
- Social networking like Youtube, Facebook, blogging, and myspace is exploding in traffic and content. Social networking is a key ingredient in our ‘secret sauce’.
- Commercial sites like eBay and Craigslist have carved out prime web real estate for product and service offerings and are indexed on major search engines.
- With recent reports showing Pay Per Click ROI down 41% and since buyers now avoid Pay Per Click ads 84% of the time in favor of organic content, now organic ranking is essential to your survival.
Search engines must feed and what they want most is current, relevant, keyword rich content (CRC). So what do you do? Simply leverage the above data to feed the big search engines CRC. Feed them more of what they want and the search engines will feed you.
How? Our Secret Sauce... Use key-word rich social networking, ample quality links, and content submission scripting to create a buzz that the large search engines simply can not ignore. Feed ‘em what they want and they will feed you... In a Very Big Way.
Web site promotion is a form of public relations... it is art far more than science. Our goal is to create a campaign that grows beyond its self, a campaign that multiplies and extends beyond our efforts... that’s what I call buzz.
Yes, you could try to do all of this wizardry yourself and spend an enormous amount of time and perhaps never get the results you want... it is all about results isn’t it? Versus you could simple call me and learn for yourself how easy and affordable top organic Google ranking can be.
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Larry Farris, BS, NLP, is a White House trained public relations, sales psychology, and internet marketing consultant. He can be reached by phone at 480-993-5513.