Effective Sales Presuppositions

1. You have nothing to sell if there’s no one to buy.
2. Relationship comes first, task second.
3. The buyer has the answers; the seller has the questions.
4. Service is the goal; discovery is the outcome; a sale may be the solution.
5. People buy typically when they can’t fill their own needs.
6. People buy using their own buying patterns, not a seller’s selling patterns.

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Larry Farris is a White House trained sales and persuasion coach.