Common Reasons People Resist

These are some of the most common reasons that people resist acting:

1. Lack of perceived value in the offering
2. Lack of perceived urgency to take action
3. Perception of inferiority to another choice
4. Internal political issue between parties
5. Lack of funds to purchase the offering
6. Lack of rapport with you
7. "It's safer to do nothing"
8. Perceived uncertainly as to outcome, risk
9. Perceive similarity with past negative
10. Perceive a moral dilemma

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Larry Farris is a White House trained sales and persuasion coach.